behind the BRAND

Hello! Meet our company's founders, Rhiannon (that's me) and my partner Fraser! What started as one little late-night idea quickly grew from a dream to action and finally to a full-fledged journey. We are a small business based in Edmonton, Alberta, Canada.

Which means we do it all! We are the customer support, company designers, social media managers, copywriters, product developers, fulfillment duo, bookkeepers, photographers, website managers, and the list goes on and on!

We're both certified personal trainers and entrepreneurs. Working closely alongside our personal training clients for years inspired us to create a community of people proud of their fitness.

We want everyone to have fun in the gym! By looking forward to your own workouts and routines, you'll build a lifestyle with real consistency, which is ultimately the key. We put all our energy and hearts into our products and brand. We love what we do and feel confident that above all, we are here to support you on your own health and fitness journey.

Join us, and we'll join you!

- Rhiannon & Fraser

ON our MOODBOARD

tres chic

flowers
always

someday!

LIVE IN         SUNSHINE
Swim              SEA
DRINK        WILD AIR.   

in the

the

the

— RALPH WALDO EMERSON

If you're into behind-the-scenes content, workout inspo, great IRL pop-up events, or things we find funny + probably way too many posts of our bevy? You've come to the right place. 

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