behind the BRAND

From Intimidation to Accessibility

Hi! We're Rhiannon and Fraser, certified personal trainers and entrepreneurs from Edmonton, Alberta.

After years of training people in the gym, we noticed the same pattern over and over: the barrier to entry was intimidating. People wanted to get fit, but the fitness industry felt exclusive and overwhelming. The missing piece? We needed to make fitness fun and accessible again.

That's when we decided to create something different.




As a small business, we wear every hat imaginable: product developers, customer support team, social media managers, fulfillment crew, and everything in between. But here's what makes us different: we're still in the trenches with you.

Every product we create gets tested in our own workouts. Every formula is designed with one simple goal: helping you actually look forward to your next gym session.

Because when fitness becomes fun, consistency becomes natural.




We're here to fuel your workouts and celebrate your wins. This isn't just about performance drinks – it's about building a community where everyone feels proud of their fitness journey, regardless of where they're starting from.

Welcome to your AllThrive era!

- Rhiannon & Fraser

We're Not Just Founders – We're Your Healthy Lifestyle Partners.

Building Community, One Workout at a Time