Meet The Founders
Two trainers. One question. What if we just built it ourselves? No big lab. No corporate backing. Just a relentless belief that people deserve better.
Hi We're Rhiannon and Fraser,
Certified personal trainers and entrepreneurs from Edmonton.
We were tired of energy drinks that didn't do anything for our workouts. So we made our own.
Pump Punch is a non-carbonated, performance-driven energy drink with high-quality ingredients that tastes incredible and actually fuels your workouts and your day.
We're not just founders, we're your healthy lifestyle partners. Here to fuel your workouts, celebrate your wins, and build a space where everyone feels proud of their fitness journey, no matter where they start.
Welcome to your AllThrive Era.
Our Story
Stage 1
The lightbulb moment
Throughout our careers as personal trainers, we could never find what we actually wanted in the gym cooler. Everything missed the mark. The more we dug in, the clearer it became: the product we wanted didn't exist. So we decided to build it.
Stage 2
Research and Development
What followed was months of formula testing, ingredient sourcing, and a lot of late nights that ended with "close...but not yet." We obsessed over every ingredient, every ratio, every flavour profile. Two flavours came out the other side: Cherry Lemon Lime and Mango Pomegranate. Both went through round after round until they were exactly right.
Stage 3
Bringing it to Life
Getting from formula to finished product meant navigating packaging, compliance, production runs, and all the unglamorous work nobody warns you about when you decide to start a beverage company. Pump Punch launched publicly in September 2025, and the response told us we were right.
Present
Where we’re at now
We're still early. Still building. Still showing up every day to get Pump Punch into more hands, more gyms, and more fridges across Canada. We're in this for the long game. We're glad you're here for it.
Why Pump Punch Is Different
No carbonation. No sugar crash. No artificial dyes or mystery ingredients. Just a clean, effective formula that works. Pump Punch was formulated by people who train, for people who train. That difference shows up in every can.
See what's inside